Archive for August, 2009

Cold Calling Tips from the Queen of Cold Calling

Monday, August 31st, 2009 Posted in Ask Wendy | No Comments »

1. Whatever you believe, i.e., your thoughts, influence your actions. Your actions, of course, influence your results. If you want different results or better results, circle back around to what you believe. The way that you think about cold calling ...

Cold Calling Tips from the Queen of Cold Calling

Friday, August 28th, 2009 Posted in Ask Wendy | No Comments »

1. Find a way to set yourself up as the expert. You can use phrases like, 'We specialize in...,' 'Our reputation is...' or 'We are known for....' You can also name-drop credentials to help this positioning. Mention clients or customers ...

Cold Calling Tips from the Queen of Cold Calling

Thursday, August 27th, 2009 Posted in Ask Wendy | No Comments »

1. If you experience Telephone Terror, try breaking your fears down to the facts and the stories you tell yourself about those facts. For example: The facts are that you need to make introductory calls. You will call your prospect, ...

The Cold Calling Tips Podcast with The Queen of Cold Calling – The Wasted, Unproductive Follow-up Call

Wednesday, August 26th, 2009 Posted in The Queen's Audios | No Comments »

Success in cold calling and/or sales often depends on your follow-up. In this Cold Calling Tips Podcast, The Queen of Cold Calling recounts a Wasted, Unproductive Follow-up Call and gives you tips to ensure success with your follow-up calls.

2009 Cold Calling Checklist

Tuesday, August 25th, 2009 Posted in Sales and Telemarketing Articles | No Comments »

There are only four ways to generate new potential sales opportunity: 1. Marketing activities to generate prospects who will pick up the telephone and call you 2. Contacting existing customers or your circle of influence for referrals 3. Face-to-face or social networking/web 2.0 ...

Cold Calling Tips from the Queen of Cold Calling

Monday, August 24th, 2009 Posted in Ask Wendy | No Comments »

(1) Make sure that you talk about a "meeting" rather than an "appointment." Meeting sounds far more professional and important. (2) Once you have confirmed the meeting--get off the telephone! Do not turn your confirmation call into an extended conversation. Save ...

Cold Calling Tips from the Queen of Cold Calling

Friday, August 21st, 2009 Posted in Ask Wendy | No Comments »

(1) Sometimes a prospect may swear up and down that they are loyal to their current vendor. Frequently that is exactly the type of prospect that you want. If you are able to turn this prospect into a customer, they ...

Cold Calling Tips from the Queen of Cold Calling

Wednesday, August 19th, 2009 Posted in Ask Wendy | No Comments »

1. Along with the company name, prospect name, address and telephone number, you need to track dates of contact; what was discussed; dates to call back; if marketing materials were sent, which ones; if samples, which ones; etc. You want ...

Cold Calling Tips from the Queen of Cold Calling

Monday, August 17th, 2009 Posted in Ask Wendy | No Comments »

1. Prepare for introductory calling the way you would for any major presentation. Know what you want to say, how you want to say it and how you want to represent yourself, your company, your product or service. 2. Understand the ...

Cold Calling Tips from the Queen of Cold Calling

Friday, August 14th, 2009 Posted in Ask Wendy | No Comments »

1. Keep records of your calls, so that you can determine your calls-to-appointments ratio. You might find, for example, that, on average, it takes 30 calls to schedule one new business meeting. So then, you know that if you make ...