Cold Calling Tips from the Queen of Cold Calling

Wednesday, April 7th, 2010 Posted in Ask Wendy | No Comments »

Understand the goal of your telephone call. Ask yourself the question: "When I hang up the telephone, what do I want to have accomplished?" When you are making introductory calls adopt the attitude that you expect to speak with your prospect. ...

Cold Calling Tips from the Queen of Cold Calling

Monday, April 5th, 2010 Posted in Ask Wendy | No Comments »

1. Sometimes a prospect may swear up and down that they are loyal to their current vendor. Frequently that is exactly the type of prospect that you want. If you are able to turn this prospect into a customer, they ...

Cold Calling Tips from the Queen of Cold Calling

Friday, April 2nd, 2010 Posted in Ask Wendy | No Comments »

It is important to separate yourself from whatever the prospect (or her secretary) says. When you hear from the secretary that your prospect is "not available," "on the phone," "in a meeting," "out of the office"... this does not translate ...