Marketing Insensitives for 2009
Monday, October 12th, 2009 Posted in Sales and Telemarketing Articles | No Comments »Approximately two years ago I first wrote about "Marketing Insensitives." At the time, I had received a call from a telemarketer offering me some "marketing insensitives" to purchase a product. Yes, she really said this! She was not being clever; ...
Cold Calling in the 21st Century: The New Rules, Part II
Thursday, October 8th, 2009 Posted in Sales and Telemarketing Articles | No Comments »Is cold calling dead? Hardly. Cold calling is actually one of the most targeted, efficient and effective ways to reach potential customers. Nothing beats having a real conversation with a prospect. The problem is that so many people do it ...
Listen to What Your Prospect is Saying to You
Tuesday, October 6th, 2009 Posted in Sales and Telemarketing Articles | No Comments »I just hung up the telephone after an annoying conversation with someone who called to inquire if I would be interested in a joint venture. You see, yesterday I had received an email from Jane, the marketing director, describing their ...
Honesty is Always the Best Policy
Monday, October 5th, 2009 Posted in Sales and Telemarketing Articles | No Comments »Your mom said it. You heard it in school. You’ve probably heard it all your life. You may think it has nothing to do with sales, but it does because in sales: Honesty is Always the Best Policy Last evening I was ...
Gain Your Prospect’s Attention – was Nominated as the Top Ten Sales Articles for October
Tuesday, September 29th, 2009 Posted in Sales and Telemarketing Articles | No Comments »8 Questions to Ask Yourself in a Recession
Thursday, September 10th, 2009 Posted in Sales and Telemarketing Articles | No Comments »1. What can I do for my existing customers to create greater value for them? Creating additional value builds customer loyalty. It is always important to have customer loyalty… especially during a recession. 2. Who can I refer to one of my ...
2009 Cold Calling Checklist
Tuesday, August 25th, 2009 Posted in Sales and Telemarketing Articles | No Comments »There are only four ways to generate new potential sales opportunity: 1. Marketing activities to generate prospects who will pick up the telephone and call you 2. Contacting existing customers or your circle of influence for referrals 3. Face-to-face or social networking/web 2.0 ...
What Can a Drag Queen Teach Sales Professionals?
Friday, August 7th, 2009 Posted in Sales and Telemarketing Articles | No Comments »Last night I stayed up late to watch the final episodes of RuPaul’s Drag Race on Logo. For those of you not familiar with the program, drag queens compete for the title of America’s Next Drag Super Star. (The Queen ...
The Queen of Cold Calling on Gaining Your Prospect’s Attention
Friday, March 6th, 2009 Posted in Sales and Telemarketing Articles, Uncategorized | No Comments »On a cold call you have approximately 10-30 seconds to grab your prospects’ attention—and you won’t get a second chance. Read on to discover how to gain your prospects’ attention… I was eating lunch. The phone rang and thinking it might ...
Cold Calling puts Business Owners and Sales Professionals in the Black
Thursday, December 18th, 2008 Posted in Sales and Telemarketing Articles, Uncategorized | No Comments »As the Holidays approach, many business owners and sales professionals are wondering how to ensure a prosperous new year in a slumping economy. While many are desperately cutting costs by cutting out marketing and other advertising activities, that approach puts ...
