Cold Calling Tips from the Queen of Cold Calling

1. After a success, keep calling!

2. Take breaks when you need them. There is no sense in blowing leads simply because you are tired. You must, of course, distinguish between a legitimate need for a break and procrastinating and trying to put off making calls.

3. Be persistent. Keep making telephone calls. Prospects actually appreciate persistence. They frequently see persistence as an illustration of how you will deliver when you get the account.

4. Do not ask your prospect, ‘How are you today?’ Generally, they will answer, ‘I am fine; what do you want?’ This immediately starts your conversation off on the wrong foot. Simply identify yourself and your company, and say what you have to say. If this is not a good time, your prospect will let you know