Has Internet Marketing Replaced the Telephone?
April 14th, 2008 Posted in Sales and Telemarketing ArticlesThis weekend I went to the First Annual Warrior’s Forum Internet Marketing Event. There I hobnobbed with multimillionaire Internet marketing gurus like Willie Crawford, Matt Bacak, Dr. Mike Woo-Ming, Marlon Sanders and Jordan Hall.
I was surprised and delighted to find that the telephone is very much alive and kicking in the online world. None other than Matt Bacak (who became a millionaire at the age of 27 and is currently is running three (3) multi-million dollar companies) advocated lead generation through your web site followed up by a phone call to close the sale and maximize profits.
Willie Crawford, (founder of The Internet Marketing Inner Circle, and Executive Director of The International Association of Joint Venture Brokers and host of “Willie Crawford Teaches Real Internet Marketing, a BlogTalkRadio show) spoke about the best ways to find joint venture partners. The number one slot was taken by speaking with someone about your project face to face. He recommended that at events like the Warrior Event to be on the lookout for potential joint venture partners. The number two slot was, guess what? Picking up the telephone and calling potential joint venture partners and introducing yourself. Sounds like a cold call to me.
To paraphrase Matt Bacak: The telephone has been a powerful marketing tool for decades. It continues to work.
Technorati Tags: internet marketing, marketing, internet, internet marketing replaced the telephone, Wendy Weiss, Cold Calling, Willie Crawford, Matt Bacak, Dr. Mike Woo-Ming, Marlon Sanders, Jordan Hall, First Annual Warrior’s Forum Internet Marketing Event
10 Responses to “Has Internet Marketing Replaced the Telephone?”
By Josh Darville on Apr 15, 2008
www.TheMediaZoo.com has some inovative new ways to do internet marketing…
By Zach Katkin on Apr 15, 2008
The phone is an absolute necessity in online sales. Last year our company was responsible for bringing in $30,000,000 in sales for our clients. But, much like your example above, almost none of our clients has closed a sale without the use of a telephone and an actual conversation. There are many steps a website and Internet marketing process can remove from your sales process, but the human element it can’t.
By Dawn W on Apr 15, 2008
I’ve seen a increase this year in internet marketing jumping the fence to telephone follow up more then ever. Maybe I’m just on the scene more … it adds a touch of “reality” but is the most annoying thing if called unprepared.
I won’t do business with anyone who doesn’t request permission to call me first, and I give my leads the same respect. Very few will give permission for a call back - but those who do have higher conversion rates, which is helpful with higher priced items or business opportunities.
By Jens on Apr 15, 2008
Certainly the telephone always was and will be the most important tool before you are able to close many transactions. Nobody buys a medical treatment online - he uses online resources for information and then picks up the TELEPHONE to make it appointment. enabling your prospective clients to call your sales staff is crucial for many high value or complex products and services.
You might check online the specs of a sports car you are interested in, but before you sign the cheque you want test drive and listen to the engine.
The major hurdle isn´t the telephone becoming irrelevant, but a properly designed process to integrate it seamless in your operations. the telephone is still the single most important tool to get deals closed - if we are talking about anything more than a book at amazon or a download from itunes.
that is what we discuss at our blog and are working on the technical challenge. we welcome your feedback and contribution at callaffiliates.com .